Last weekend, LoveShackFancy brought Southern romance to Highland Park Village—and turned up the energy with a high-impact corporate activation starring the Dallas Cowboys Cheerleaders. Here’s how we blended brand storytelling, elite performance, and an unforgettable photo experience into one seamless event.
Activation Design & Atmosphere
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Step-and-Repeat Backdrop: A custom floral wall in LoveShackFancy’s signature muted pinks and lace motifs, punctuated by the Cowboys star logo—perfect for branded photo ops.
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Polished Footprint: Branded lounge seating, rosé lemonade stations, and couture-inspired floral installations set the scene for a lifestyle-meets-sport fusion.
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On-Brand Touchpoints: Every detail—from the menu tags to the VIP wristbands—reinforced the LoveShackFancy aesthetic, ensuring consistency across social shares.
Photo Booth Experience with the Cheerleaders
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Meet-and-Greet: Guests lined up to strike poses alongside the Dallas Cowboys Cheerleaders—each moment captured in-studio quality.
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Classic Polaroid Layout:
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Single–Image 4×6 Print: Designed to mimic vintage Polaroids, with a crisp white border and “LoveShackFancy x DCC” co-branding at the bottom.
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Instant Keepsake: High-gloss finishes and 300 DPI resolution delivered a tactile, collectible photo.
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Turnkey Execution: Luxe Booth Photo Booth Rental Dallas provided
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Professional attendants to guide guests
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Millisecond trigger speeds for flawless captures
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On-site dye-sublimation printer for instant gratification
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Guest Engagement & Metrics
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3000+ Polaroids Printed: Fans walked away with a personalized memory of their moment with the Cheerleaders.
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#LSFDCC2025 Buzz: Over 1,500 organic social posts within 24 hours, driving a 45% lift in LoveShackFancy’s Instagram engagement.
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Lead Capture: 85% of guests opted in to receive updates, converting a fun experience into a measurable marketing win.
What Made It Work
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Iconic Collab: Pairing a coveted fashion label with world-class performers created instant buzz.
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Tactile Keepsakes: The Polaroid-style prints weren’t just photos—they were mini billboards that guests proudly shared and displayed.
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Seamless Integration: From backdrop design to data capture, every element was engineered for maximum ROI.
Ready to Elevate Your Brand Activation?
Whether you’re launching a new collection, hosting a product reveal, or planning a high-profile corporate event, Luxe Booth has you covered:
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Custom Branded Backdrops that set your story
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Interactive Photo Experiences with VIP talent or spokespeople
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Instant Social Amplification through bespoke print layouts
Make your next activation the one people can’t stop talking about—one Polaroid at a time.
