On July 20th, LuxeBooth.com was honored to provide a premium photo booth rental experience at a high-profile corporate event in Chicago— the JVN Hair x Ulta Beauty launch celebration at The Hoxton, located at 200 N Green St.
The event marked a major milestone for JVN Hair, the inclusive haircare brand founded by Queer Eye’s Jonathan Van Ness, as it officially launched across 700 Ulta Beauty stores nationwide. Hosted in Chicago, this private media and executive event brought together Ulta’s C-suite, influencers, stylists, and press — and Luxe Booth was tapped to create a photo activation that reflected the moment.
A Corporate Event Photo Booth Experience Like No Other
As a leader in corporate event photo booth rentals in Chicago, Luxe Booth specializes in custom-branded experiences designed to elevate activations and drive engagement.
For the JVN Hair x Ulta event, our team delivered:
- 🎯 A custom branded backdrop aligned with the JVN Hair aesthetic
- 📸 Two unique photo experiences tailored for corporate brand storytelling:
- A 3×4 college-style ID photo, inserted into clear lanyard sleeves for a wearable, nostalgic keepsake
- A 4×6 glam-style portrait, professionally lit and perfect for instant social sharing
This dual-format setup gave guests multiple ways to interact with the brand, while also increasing shareability and post-event impressions online — a key goal for brand activations and corporate events.
Why Top Brands Trust LuxeBooth.com
Corporate event planners in Chicago choose LuxeBooth.com because we go beyond generic photo booths. Our fully branded installations, professional lighting, and custom photo options are designed to:
- Engage attendees and executives alike
- Increase social sharing and brand visibility
- Create lasting impressions through high-end, tangible takeaways
Whether you’re launching a product, hosting a VIP event, or planning a national campaign, LuxeBooth.com brings the polish, style, and tech-forward experience your brand deserves.
About the Brand: JVN Hair’s Comeback Story
JVN Hair is no stranger to resilience. After its original parent company, Amyris, filed for bankruptcy in 2023, many questioned what would come next. But thanks to its acquisition by private equity firm Windsong Global — and renewed leadership from Jonathan Van Ness — the brand is not only surviving but thriving.
The Chicago launch event was the first stop in a multi-city Ulta Beauty tour, including Dallas, Austin, and Los Angeles, where JVN Hair hosted masterclasses and connected directly with consumers in key regional markets.
Book LuxeBooth.com for Your Next Chicago Corporate Event
From Fortune 500 activations to influencer dinners and brand launches, LuxeBooth.com is trusted by top companies nationwide for corporate photo booth rentals that deliver results.
📍 Now serving Chicago, NYC, LA, Miami, Dallas, and more
📞 Ready to elevate your next event? Contact us today.
Looking for a high-end corporate event photo booth rental in Chicago?
LuxeBooth.com brings the experience, equipment, and creativity to help your brand shine.
See the Event Gallery
Want to see the results for yourself?
Check out the full photo gallery from the JVN Hair x Ulta Beauty launch event at The Hoxton, Chicago here:
👉 View the gallery on SmugMug
